read this one- super important

After reading all the article directory, forum signature, and blog comment posts for building backlinks (unless it's relevant, it's spam), I decided to write this. Follow me, if you will, on a little trip to the Land of Logic and a city called Cost/Benefit Analysis.

Imagine, for a moment, if, INSTEAD of spamming other websites or feeding their business models while neglecting your own, you create new content for your site.

Now consider the following:

* A link is a link is a link. Google will follow a link no matter if it's on a different site or your own site. This means that if you create a new page on your site and link to another page on your site, it will be followed in the same way as writing an article for an article directory.
* You 100% control the content, links, anchor text, and rel attributes on your site. This is not the case with sites you do not own.
* A larger number of pages on your site make for a larger search engine footprint. This means that more people will come directly to your site. With an article in an article directory, they go to the directory site. Some will go to your site too, most won't.
* Because the content is on your site, you can serve ads or otherwise monetize your visitors. Again, in most cases, you can't do that if your content is on someone else's website.
* Regularly adding new content gets you indexed more frequently. For most people, if you're indexed once a day or even once a week, it's enough.
* Regularly adding new content ALSO helps you build an audience. If your content is good enough or popular enough, people will talk about it, which will result in the so-called "organic backlinks".
* Having an audience also means that people RETURN to your site. Isn't the whole point of SEO getting people to your website? If they come back, you can do something with that.


Save yourself some time, make more money, and help improve the quality of the internet. Stop spamming your links and promoting article directories. Work on your business and your website, not someone else's.