• Keyword optimization- this is a technique in which the website is optimized with keywords which is relevant to the topic on which the website is made. The use of keywords should not be random. A planed strategy should be used while putting them. One should make a good research after which it would be clearly known as to what words one should use. While there is use of keyword, it should not be merely keyword stuffing.
• Back linking- this is another method in which the website is linked to a top website in the search engine. When the link is created, the linked website is also visited due to which the web trafficking is increased. When the search engine makes a quality check and notices the increase in web trafficking, it will increase the ranking of the website.
Which ever method used, the content in the website should be of good quality. It is important to maintain the standards of these engines. The content should also be updated from time to time. If the visitor does not find any new content after a few number of visits, he would stop browsing the website which will result in low web trafficking. This indirectly affects the search engine ranking of the website.
There are many companies who are doing the SEO at a professional level. This is a complete separate section of business.